If you really want to be ahead of the game, it’s not enough to keep an eye on the latest trends, you should also foresee some of them. But is it really possible? The answer would be – yes and no. The thing is that we can’t predict what surprises search engines prepare for us. However, we still can make some predictions according to the latest announcements and taking off trends. There’s my list:
1. User experience
Google makes everything to serve clients, so it thinks about bunches of purported ‘social’ factors while positioning sites. Additionally, I’m certain you might want to enhance the change rate and increment time spent on your site. That is the reason ensure the client is happy with your site beginning from the substance and completing with the structure.
Pay attention to such user experience signals as:
- Organic CTR (Click-Through-Rate).
- Dwell Time.
- Bounce Rate.
So how can you improve them? There some most important techniques:
- Optimize Title and Description tags for better CTR.
- Create in-depth content.
- Use LSI keywords.
- Improve usability.
- Increase page load speed.
2. Mobile first
These days around 60% of Google seeks are produced using cell phones (in a few specialties numbers go up to 90%). That is the reason Google has effectively taken off portable first ordering and will make the web progressively versatile well disposed later on. So ensure your site has responsive plan (I propose utilizing it rather than independent portable adaptation) or both versatile and work area forms have equal substance.
3. Video content
How frequently do you find yourself viewing a 15-minute video as opposed to perusing a major article (despite the fact that it’s consummately advanced and may answer your inquiry)? As per the examination of systems administration monster Cisco, video substance will take around 80% of all online traffic by 2021. So on the off chance that despite everything you rest on video content, consider it in 2019. I propose consolidating video content with your content articles, however keep in mind that YouTube recordings ought to likewise be SEO-enhanced.
4. Voice search
Google voice seek is not any more about calling a telephone number and advising watchwords you need to observe as it used to return in 2010. These days an ever increasing number of individuals lean toward utilizing voice inquiries and directions (around 20% of versatile hunts are made by voice). The fate of voice seek is as yet obscure, yet it will unquestionably keep on ending up increasingly insightful, responsive, and precise. So you should consider a few parts of SEO that influence voice seek:
- Optimization of featured snippets.
- Long-tail voice-oriented keywords.
- Schema Metadata.
- Local SEO.
5. Featured snippets
In the event that you make an inquiry utilizing a mainstream watchword, you would likely observe not just paid and natural outcomes in SERP as it used to be 10 years back yet in addition an assortment of highlighted scraps (information diagram, rich answers, moment usefulness and so on.). Google fills its SERP with increasingly more non-natural outcomes, which is particularly observable on cell phones. The content, video or picture are taken straightforwardly from the website page that is connected to in the bit. So in the event that you improve your page for the included scrap, it might show up at the simple best of SERP.
How to get featured:
Make sure your page already ranks high (according to Ahrefs, 99.58% of featured pages rank in top 10 of Google)
Ask the question in your article and answer it (use several questions in subheadings to cover more queries, but don’t overdo)
Use eye-catching images and videos
6. Content optimization and technical SEO
When concentrating on patterns, you ought to always remember about fundamental on-page SEO. Having specialized issues, for example, low page stack speed, copy content or missing Title and Description meta labels, will pulverize every one of your endeavors. I suggest checking your site with Netpeak Spider which will locate all fundamental on-page issues and begin settling them.
Remember that despite the fact that you may know just some most well known Google calculations/refreshes as Panda, Penguin, Fred or Hummingbird, Google makes 2-3 algorithmic updates each day. What I mean is that in 2019 Google will be considerably more insightful, so it will be increasingly hard to advance your site if it’s bad enough. Make amazing substance, streamline your site, monitor the most recent patterns and you’ll succeed!